Optimisation SEO avec Umami et IA

Ce workflow n8n permet d'automatiser l'analyse des données de trafic de votre site web à l'aide d'Umami Analytics. En intégrant une intelligence artificielle, il génère des résumés détaillés et des suggestions d'amélioration pour votre stratégie SEO. Les données sont ensuite sauvegardées dans Baserow, facilitant ainsi la gestion et le suivi des performances. Ce workflow offre un gain de temps significatif en automatisant la collecte, l'analyse et le stockage des données, permettant aux équipes marketing de se concentrer sur la mise en œuvre des recommandations stratégiques pour optimiser le contenu du site web.

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📋 Optimisation SEO avec Umami et IA

💡 Description

Ce workflow n8n permet d'automatiser l'analyse des données de trafic de votre site web à l'aide d'Umami Analytics. En intégrant une intelligence artificielle, il génère des résumés détaillés et des suggestions d'amélioration pour votre stratégie SEO. Les données sont ensuite sauvegardées dans Baserow, facilitant ainsi la gestion et le suivi des performances. Ce workflow offre un gain de temps significatif en automatisant la collecte, l'analyse et le stockage des données, permettant aux équipes marketing de se concentrer sur la mise en œuvre des recommandations stratégiques pour optimiser le contenu du site web.

📈 Impact & ROI: Améliorez votre stratégie SEO grâce à une analyse automatisée et des recommandations basées sur les données, augmentant potentiellement le trafic organique et les conversions.

🚀 Fonctionnalités Clés

  • ✅ Automatisation complète du processus d'analyse SEO
  • ✅ Intégration avec Umami Analytics pour récupérer les statistiques de trafic
  • ✅ Utilisation de l'IA pour générer des résumés et suggestions SEO
  • ✅ Stockage automatique des résultats dans Baserow

📊 Architecture Technique

17
Nodes
10
Connexions
3
Services

🔌 Services Intégrés

UmamiOpenrouter AIBaserow

🔧 Composition du Workflow

NodeTypeDescription
When clicking ‘Test workflow’manualTriggerTraitement des données
Schedule TriggerscheduleTriggerTraitement des données
Get view stats from UmamihttpRequestRequête HTTP vers une API externe
Sticky NotestickyNoteTraitement des données
Sticky Note1stickyNoteTraitement des données
Sticky Note2stickyNoteTraitement des données
Sticky Note3stickyNoteTraitement des données
Sticky Note4stickyNoteTraitement des données
Sticky Note5stickyNoteTraitement des données
Parse Umami datacodeTraitement des données
Send data to A.I.httpRequestRequête HTTP vers une API externe
Get page data from UmamihttpRequestRequête HTTP vers une API externe
Parse Umami data1codeTraitement des données
Get page view data from UmamihttpRequestRequête HTTP vers une API externe
Parse UmamicodeTraitement des données
Send data to A.I.1httpRequestRequête HTTP vers une API externe
Save data to BaserowbaserowTraitement des données

📖 Guide d'Implémentation

  1. Import du workflow: Téléchargez le fichier JSON et importez-le dans votre instance n8n
  2. Configuration des credentials: Configurez les accès pour chaque service utilisé
  3. Personnalisation: Adaptez les paramètres selon vos besoins spécifiques
  4. Test: Exécutez le workflow en mode test pour vérifier le bon fonctionnement
  5. Activation: Activez le workflow pour une exécution automatique

🏷️ Tags

SEOAutomatisationAnalyse de données

Structure JSON

Voir le code JSON complet
{
    "id": "eZT6SZ4Kvmq5TzyQ",
    "meta": {
        "instanceId": "558d88703fb65b2d0e44613bc35916258b0f0bf983c5d4730c00c424b77ca36a",
        "templateCredsSetupCompleted": true
    },
    "name": "Umami analytics template",
    "tags": [],
    "nodes": [
        {
            "id": "8a54ac1c-a072-42e6-a3ba-8cde33475eb5",
            "name": "When clicking ‘Test workflow’",
            "type": "n8n-nodes-base.manualTrigger",
            "position": [
                460,
                220
            ],
            "parameters": [],
            "typeVersion": 1
        },
        {
            "id": "e81c9be0-f59d-467e-9bda-eeb2d66ed31e",
            "name": "Schedule Trigger",
            "type": "n8n-nodes-base.scheduleTrigger",
            "position": [
                460,
                380
            ],
            "parameters": {
                "rule": {
                    "interval": [
                        {
                            "field": "weeks",
                            "triggerAtDay": [
                                4
                            ]
                        }
                    ]
                }
            },
            "typeVersion": 1.2
        },
        {
            "id": "01b04872-9aea-4834-8df5-f6c91914133d",
            "name": "Get view stats from Umami",
            "type": "n8n-nodes-base.httpRequest",
            "position": [
                760,
                260
            ],
            "parameters": {
                "url": "=https:\/\/umami.mydomain.com\/api\/websites\/86d4095c-a2a8-4fc8-9521-103e858e2b41\/event-data\/stats?startAt={{ DateTime.now().minus({ days: 7 }).toMillis() }}&endAt={{ DateTime.now().toMillis() }}&unit=hour&timezone=Asia%2FHong_Kong",
                "options": [],
                "authentication": "genericCredentialType",
                "genericAuthType": "httpHeaderAuth"
            },
            "credentials": {
                "httpHeaderAuth": {
                    "id": "FKsKXvQUlaX5qt9n",
                    "name": "Header Auth account 3"
                }
            },
            "typeVersion": 4.2
        },
        {
            "id": "38d342e3-10ad-4260-8f44-5a3233ec3166",
            "name": "Sticky Note",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                660,
                -460
            ],
            "parameters": {
                "width": 505,
                "height": 320,
                "content": "## Send data from Umami to A.I. and then save to Baserow\n\nYou can find out more about the stats available in the [Umami API](https:\/\/umami.is\/docs\/api\/website-stats-api)\n\n[Watch youtube tutorial here](https:\/\/www.youtube.com\/watch?v=hGzdhXyU-o8)\n\n[Get my SEO A.I. agent system here](https:\/\/2828633406999.gumroad.com\/l\/rumjahn)\n\nRead the [case study here](https:\/\/rumjahn.com\/how-to-analyze-umami-data-using-n8n-and-a-i-to-improve-seo-and-uncover-hidden-insights-for-better-content-optimization\/).\n\n"
            },
            "typeVersion": 1
        },
        {
            "id": "18c997fe-61b1-464a-8bb5-fcdc017dd1f6",
            "name": "Sticky Note1",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                660,
                -60
            ],
            "parameters": {
                "color": 4,
                "width": 393.16558441558414,
                "height": 504.17207792207796,
                "content": "## Get summary stats from Umami\n\nIt will get: Pageviews, Visitors, Visits, Bounces, Total Time\n\nYou need to change the URL to your website. https:\/\/{your website}\/api\/websites\/{website ID}\/\n\nYou can find your ID by going to your Umami account -> Settings -> Edit (next to domain)"
            },
            "typeVersion": 1
        },
        {
            "id": "bfdc04a2-57fa-4a8a-b412-39047cebb370",
            "name": "Sticky Note2",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                1080,
                -60
            ],
            "parameters": {
                "color": 5,
                "width": 216.5746753246753,
                "height": 502.37012987012963,
                "content": "## Send data to A.I.\n\nTo use Openrouter, you need to register for an account.\nThen add header authorization credentials.\nUsername: Authroization\nPassword: Bearer {Your API Key}\n*It's Bearer space {API key}."
            },
            "typeVersion": 1
        },
        {
            "id": "fc373fd7-52fc-4729-8022-021c09d0c89c",
            "name": "Sticky Note3",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                1320,
                -60
            ],
            "parameters": {
                "color": 6,
                "width": 746.3474025974022,
                "height": 505.9740259740257,
                "content": "## Get page specific stats for this week and last\n\nCalls Umami to get this week and last week's data. It will get the views for each page visited on your website for comparison."
            },
            "typeVersion": 1
        },
        {
            "id": "82bd35b6-8b49-4d77-8be2-033a8bff3f41",
            "name": "Sticky Note4",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                2120,
                -60
            ],
            "parameters": {
                "color": 5,
                "width": 216.5746753246753,
                "height": 502.37012987012963,
                "content": "## Send data to A.I.\n\nTo use Openrouter, you need to register for an account.\nThen add header authorization credentials.\nUsername: Authroization\nPassword: Bearer {Your API Key}\n*It's Bearer space {API key}."
            },
            "typeVersion": 1
        },
        {
            "id": "503c4ca3-36da-41a8-9029-f844a34daa59",
            "name": "Sticky Note5",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                2380,
                -60
            ],
            "parameters": {
                "color": 4,
                "width": 393.16558441558414,
                "height": 504.17207792207796,
                "content": "## Save analysis to baserow\n\nYou need to create a table in advance to save. \n- Date (date)\n- Summary (Long text)\n- Top pages (Long text)\n- Blog name (Long text)"
            },
            "typeVersion": 1
        },
        {
            "id": "f64cdfbd-712f-461c-b025-25f37e2bded8",
            "name": "Parse Umami data",
            "type": "n8n-nodes-base.code",
            "position": [
                940,
                260
            ],
            "parameters": {
                "jsCode": "function transformToUrlString(items) {\n    \/\/ In n8n, we need to check if items is an array and get the json property\n    const data = items[0].json;\n    \n    if (!data) {\n        console.log('No valid data found');\n        return encodeURIComponent(JSON.stringify([]));\n    }\n    \n    try {\n        \/\/ Create a simplified object with the metrics\n        const simplified = {\n            pageviews: {\n                value: parseInt(data.pageviews.value) || 0,\n                prev: parseInt(data.pageviews.prev) || 0\n            },\n            visitors: {\n                value: parseInt(data.visitors.value) || 0,\n                prev: parseInt(data.visitors.prev) || 0\n            },\n            visits: {\n                value: parseInt(data.visits.value) || 0,\n                prev: parseInt(data.visits.prev) || 0\n            },\n            bounces: {\n                value: parseInt(data.bounces.value) || 0,\n                prev: parseInt(data.bounces.prev) || 0\n            },\n            totaltime: {\n                value: parseInt(data.totaltime.value) || 0,\n                prev: parseInt(data.totaltime.prev) || 0\n            }\n        };\n        \n        return encodeURIComponent(JSON.stringify(simplified));\n    } catch (error) {\n        console.log('Error processing data:', error);\n        throw new Error('Invalid data structure');\n    }\n}\n\n\/\/ Get the input data\nconst items = $input.all();\n\n\/\/ Process the data\nconst result = transformToUrlString(items);\n\n\/\/ Return the result\nreturn { json: { urlString: result } };"
            },
            "typeVersion": 2
        },
        {
            "id": "470715b6-0878-48b8-b6c6-40de27fbc966",
            "name": "Send data to A.I.",
            "type": "n8n-nodes-base.httpRequest",
            "position": [
                1140,
                260
            ],
            "parameters": {
                "url": "https:\/\/openrouter.ai\/api\/v1\/chat\/completions",
                "method": "POST",
                "options": [],
                "jsonBody": "={\n  \"model\": \"meta-llama\/llama-3.1-70b-instruct:free\",\n  \"messages\": [\n    {\n      \"role\": \"user\",\n      \"content\": \"You are an SEO expert. Here is data from Umami analytics of Pennibnotes.com. Where X is URL and Y is number of visitors. Give me a table summary of this data in markdown format:{{ $('Parse Umami data').item.json.urlString }}.\"\n    }\n  ]\n}",
                "sendBody": true,
                "specifyBody": "json",
                "authentication": "genericCredentialType",
                "genericAuthType": "httpHeaderAuth"
            },
            "credentials": {
                "httpHeaderAuth": {
                    "id": "WY7UkF14ksPKq3S8",
                    "name": "Header Auth account 2"
                }
            },
            "typeVersion": 4.2
        },
        {
            "id": "ea4bb37f-96d9-41b8-bf46-fb09865a6e0f",
            "name": "Get page data from Umami",
            "type": "n8n-nodes-base.httpRequest",
            "position": [
                1380,
                260
            ],
            "parameters": {
                "url": "=https:\/\/umami.rumjahn.synology.me\/api\/websites\/f375d28c-1949-4597-8871-f1b942e3aa24\/metrics?startAt={{Date.now() - (7 * 24 * 60 * 60 * 1000)}}&endAt={{Date.now()}}&type=url&tz=America\/Los_Angeles",
                "options": [],
                "authentication": "genericCredentialType",
                "genericAuthType": "httpHeaderAuth"
            },
            "credentials": {
                "httpHeaderAuth": {
                    "id": "FKsKXvQUlaX5qt9n",
                    "name": "Header Auth account 3"
                }
            },
            "typeVersion": 4
        },
        {
            "id": "d982606b-49c8-4d5b-ba79-bd0fdd2600b6",
            "name": "Parse Umami data1",
            "type": "n8n-nodes-base.code",
            "position": [
                1560,
                260
            ],
            "parameters": {
                "jsCode": "\/\/ Get input data\nconst data = $input.all();\n\n\/\/ Create URL-encoded string from the data\nconst encodedData = encodeURIComponent(JSON.stringify(data));\n\n\/\/ Return the encoded data\nreturn {\n    json: {\n        thisWeek: encodedData\n    }\n};"
            },
            "typeVersion": 2
        },
        {
            "id": "f3734045-1318-4234-a3ac-61b766124609",
            "name": "Get page view data from Umami",
            "type": "n8n-nodes-base.httpRequest",
            "position": [
                1760,
                260
            ],
            "parameters": {
                "url": "=https:\/\/umami.rumjahn.synology.me\/api\/websites\/f375d28c-1949-4597-8871-f1b942e3aa24\/metrics?startAt={{Date.now() - (14 * 24 * 60 * 60 * 1000)}}&endAt={{Date.now() - (7 * 24 * 60 * 60 * 1000)}}&type=url&tz=America\/Los_Angeles",
                "options": [],
                "authentication": "genericCredentialType",
                "genericAuthType": "httpHeaderAuth"
            },
            "credentials": {
                "httpHeaderAuth": {
                    "id": "FKsKXvQUlaX5qt9n",
                    "name": "Header Auth account 3"
                }
            },
            "typeVersion": 4
        },
        {
            "id": "a0153ab0-3eaf-4f97-a2dc-ab63d45a9187",
            "name": "Parse Umami",
            "type": "n8n-nodes-base.code",
            "position": [
                1920,
                260
            ],
            "parameters": {
                "jsCode": "\/\/ Get input data\nconst data = $input.all();\n\n\/\/ Create URL-encoded string from the data\nconst encodedData = encodeURIComponent(JSON.stringify(data));\n\n\/\/ Return the encoded data\nreturn {\n    json: {\n        lastweek: encodedData\n    }\n};"
            },
            "typeVersion": 2
        },
        {
            "id": "c2d3d396-09fa-4800-b56d-40ed7592cd3c",
            "name": "Send data to A.I.1",
            "type": "n8n-nodes-base.httpRequest",
            "position": [
                2180,
                260
            ],
            "parameters": {
                "url": "https:\/\/openrouter.ai\/api\/v1\/chat\/completions",
                "method": "POST",
                "options": [],
                "jsonBody": "={\n  \"model\": \"meta-llama\/llama-3.1-70b-instruct:free\",\n  \"messages\": [\n    {\n      \"role\": \"user\",\n      \"content\": \"You are an SEO expert. Here is data from Umami analytics of Pennibnotes.com. Where X is URL and Y is number of visitors.  Compare the data from this week to last week. Present the data in a table using markdown and offer 5 improvement suggestions. This week:{{ $('Parse Umami data1').first().json.thisWeek }} Lastweek:{{ $json.lastweek }}\"\n    }\n  ]\n}\n\n",
                "sendBody": true,
                "specifyBody": "json",
                "authentication": "genericCredentialType",
                "genericAuthType": "httpHeaderAuth"
            },
            "credentials": {
                "httpHeaderAuth": {
                    "id": "WY7UkF14ksPKq3S8",
                    "name": "Header Auth account 2"
                }
            },
            "typeVersion": 4.2
        },
        {
            "id": "ce58a556-c05a-4395-88b0-3edecbad80e5",
            "name": "Save data to Baserow",
            "type": "n8n-nodes-base.baserow",
            "position": [
                2520,
                260
            ],
            "parameters": {
                "tableId": 607,
                "fieldsUi": {
                    "fieldValues": [
                        {
                            "fieldId": 5870,
                            "fieldValue": "={{ $json.choices[0].message.content }}"
                        },
                        {
                            "fieldId": 5869,
                            "fieldValue": "={{ $('Send data to A.I.').first().json.choices[0].message.content }}"
                        },
                        {
                            "fieldId": 5868,
                            "fieldValue": "={{ DateTime.now().toFormat('yyyy-MM-dd') }}"
                        },
                        {
                            "fieldId": 5871,
                            "fieldValue": "Name of your blog"
                        }
                    ]
                },
                "operation": "create",
                "databaseId": 121
            },
            "credentials": {
                "baserowApi": {
                    "id": "8w0zXhycIfCAgja3",
                    "name": "Baserow account"
                }
            },
            "typeVersion": 1
        }
    ],
    "active": false,
    "pinData": [],
    "settings": {
        "executionOrder": "v1"
    },
    "versionId": "0c09e5c7-49a9-4f11-b93e-35659360fe02",
    "connections": {
        "Parse Umami": {
            "main": [
                [
                    {
                        "node": "Send data to A.I.1",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Parse Umami data": {
            "main": [
                [
                    {
                        "node": "Send data to A.I.",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Schedule Trigger": {
            "main": [
                [
                    {
                        "node": "Get view stats from Umami",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Parse Umami data1": {
            "main": [
                [
                    {
                        "node": "Get page view data from Umami",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Send data to A.I.": {
            "main": [
                [
                    {
                        "node": "Get page data from Umami",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Send data to A.I.1": {
            "main": [
                [
                    {
                        "node": "Save data to Baserow",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Get page data from Umami": {
            "main": [
                [
                    {
                        "node": "Parse Umami data1",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Get view stats from Umami": {
            "main": [
                [
                    {
                        "node": "Parse Umami data",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Get page view data from Umami": {
            "main": [
                [
                    {
                        "node": "Parse Umami",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "When clicking ‘Test workflow’": {
            "main": [
                [
                    {
                        "node": "Get view stats from Umami",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        }
    }
}
                                

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