Système automatisé de génération de leads

Ce workflow automatise le processus de génération et d'enregistrement des leads, permettant aux équipes marketing de collecter des informations enrichies sur les prospects en quelques secondes. Grâce à l'intégration avec Airtable, les leads sont organisés efficacement dans une base de données pour un suivi facile. Ce système permet aux entreprises de maximiser leur portée et d'améliorer la qualité des leads, augmentant ainsi le potentiel de conversion.

64,055 vues
31,851 copies
Marketing

Documentation Complète

📋 Système automatisé de génération de leads

💡 Description

Ce workflow automatise le processus de génération et d'enregistrement des leads, permettant aux équipes marketing de collecter des informations enrichies sur les prospects en quelques secondes. Grâce à l'intégration avec Airtable, les leads sont organisés efficacement dans une base de données pour un suivi facile. Ce système permet aux entreprises de maximiser leur portée et d'améliorer la qualité des leads, augmentant ainsi le potentiel de conversion.

📈 Impact & ROI: En automatisant la génération et l'organisation des leads, ce workflow permet aux équipes marketing d'augmenter leur efficacité opérationnelle et d'améliorer le taux de conversion, offrant un retour sur investissement rapide.

🚀 Fonctionnalités Clés

  • ✅ Automatisation complète du processus de génération de leads
  • ✅ Intégration directe avec Airtable pour une organisation efficace
  • ✅ Filtrage intelligent des leads sans email pour garantir la qualité
  • ✅ Gain de temps significatif dans la collecte et l'enregistrement des données

📊 Architecture Technique

7
Nodes
4
Connexions
2
Services

🔌 Services Intégrés

n8nAirtable

🔧 Composition du Workflow

NodeTypeDescription
When clicking ‘Test workflow’manualTriggerTraitement des données
Edit FieldssetTraitement des données
Sticky NotestickyNoteTraitement des données
Scrape LeadshttpRequestRequête HTTP vers une API externe
Save Leads in databaseairtableTraitement des données
Sticky Note1stickyNoteTraitement des données
Filter leads without emailifCondition logique pour router le flux

📖 Guide d'Implémentation

  1. Import du workflow: Téléchargez le fichier JSON et importez-le dans votre instance n8n
  2. Configuration des credentials: Configurez les accès pour chaque service utilisé
  3. Personnalisation: Adaptez les paramètres selon vos besoins spécifiques
  4. Test: Exécutez le workflow en mode test pour vérifier le bon fonctionnement
  5. Activation: Activez le workflow pour une exécution automatique

🏷️ Tags

génération de leadsautomatisationAirtable

Structure JSON

Voir le code JSON complet
{
    "id": "EWIrJ8e9z7AijmTu",
    "meta": {
        "instanceId": "e8ec316b54e91908f34cbfdc330e5d1d5e97aa0ea8f7277c00d8a8a3892c9983",
        "templateCredsSetupCompleted": true
    },
    "name": "Lead Generation System (Template)",
    "tags": [],
    "nodes": [
        {
            "id": "03eabaeb-ad13-4764-98de-183325e32cbd",
            "name": "When clicking ‘Test workflow’",
            "type": "n8n-nodes-base.manualTrigger",
            "position": [
                160,
                -80
            ],
            "parameters": [],
            "typeVersion": 1
        },
        {
            "id": "e7df072c-fba8-4dc2-94ce-ae20a135a633",
            "name": "Edit Fields",
            "type": "n8n-nodes-base.set",
            "position": [
                840,
                -80
            ],
            "parameters": {
                "options": [],
                "assignments": {
                    "assignments": [
                        {
                            "id": "ab7e33d5-986e-4fba-b4d0-bc47bcd1cf82",
                            "name": "first_name",
                            "type": "string",
                            "value": "={{ $json.first_name }}"
                        },
                        {
                            "id": "f29e8cf7-3cd0-4ffc-a071-96be9dd1da50",
                            "name": "last_name",
                            "type": "string",
                            "value": "={{ $json.last_name }}"
                        },
                        {
                            "id": "54ee5cec-ccaf-4f34-8030-d17206abef5d",
                            "name": "email",
                            "type": "string",
                            "value": "={{ $json.email }}"
                        },
                        {
                            "id": "daf1fa7c-a7fc-4b96-8184-a5569b9ab9a0",
                            "name": "email_status",
                            "type": "string",
                            "value": "={{ $json.email_status }}"
                        },
                        {
                            "id": "2c7e31e5-42a2-4295-ae8b-108d8a7d409a",
                            "name": "linkedin_url",
                            "type": "string",
                            "value": "={{ $json.linkedin_url }}"
                        },
                        {
                            "id": "4002f912-0581-4219-8443-96c13133dc76",
                            "name": "headline",
                            "type": "string",
                            "value": "={{ $json.headline }}"
                        },
                        {
                            "id": "fa92887f-fff5-4ee4-9b80-05115b83f718",
                            "name": "organization",
                            "type": "string",
                            "value": "={{ $json.organization_name }}"
                        },
                        {
                            "id": "c274e875-6a53-484a-87b1-3c672101603f",
                            "name": "organization_website",
                            "type": "string",
                            "value": "={{ $json.organization_website_url }}"
                        },
                        {
                            "id": "af6208a2-d064-471b-a417-7d96e9d05803",
                            "name": "organization_linkedin_url",
                            "type": "string",
                            "value": "={{ $json.organization_linkedin_url }}"
                        },
                        {
                            "id": "d61f2ddb-4c50-4548-8a7f-08261c60c429",
                            "name": "current_job_title",
                            "type": "string",
                            "value": "={{ $json.title }}"
                        },
                        {
                            "id": "838c77f2-618e-43b2-9df6-e5e1bde39105",
                            "name": "country",
                            "type": "string",
                            "value": "={{ $json.country }}"
                        },
                        {
                            "id": "9dc784cf-ae01-44e3-afed-16a95192bf71",
                            "name": "city",
                            "type": "string",
                            "value": "={{ $json.city }}"
                        }
                    ]
                }
            },
            "typeVersion": 3.4
        },
        {
            "id": "3aaa9ea7-0c5d-4ea3-aa10-6cd0125ea91a",
            "name": "Sticky Note",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                80,
                -280
            ],
            "parameters": {
                "color": 5,
                "width": 1200,
                "height": 520,
                "content": "## Lead Generation\nGet thousands of enriched leads in seconds."
            },
            "typeVersion": 1
        },
        {
            "id": "42e3f6de-4ec4-46a7-a7f9-c028d27a677b",
            "name": "Scrape Leads",
            "type": "n8n-nodes-base.httpRequest",
            "position": [
                380,
                -80
            ],
            "parameters": {
                "url": "=",
                "options": [],
                "jsonBody": "{\n    \"getPersonalEmails\": true,\n    \"getWorkEmails\": true,\n    \"totalRecords\": 500,\n    \"url\": \"\"\n}",
                "sendBody": true,
                "specifyBody": "json"
            },
            "typeVersion": 4.2
        },
        {
            "id": "dfd580f6-99b5-414a-b6f3-77c73edc85ec",
            "name": "Save Leads in database",
            "type": "n8n-nodes-base.airtable",
            "position": [
                1040,
                -80
            ],
            "parameters": {
                "base": {
                    "__rl": true,
                    "mode": "list",
                    "value": "appy1hlfTk0UuYwRb",
                    "cachedResultUrl": "https:\/\/airtable.com\/appy1hlfTk0UuYwRb",
                    "cachedResultName": "Lead Gen - Mastersheet"
                },
                "table": {
                    "__rl": true,
                    "mode": "list",
                    "value": "tbl0rwfpUYkqMiysR",
                    "cachedResultUrl": "https:\/\/airtable.com\/appy1hlfTk0UuYwRb\/tbl0rwfpUYkqMiysR",
                    "cachedResultName": "Leads"
                },
                "columns": {
                    "value": {
                        "city": "={{ $json.city }}",
                        "country": "={{ $json.country }}",
                        "headline": "={{ $json.headline }}",
                        "last_name": "={{ $json.last_name }}",
                        "first_name": "={{ $json.first_name }}",
                        "email_status": "={{ $json.email_status }}",
                        "linkedin_url": "={{ $json.linkedin_url }}",
                        "email_address": "={{ $json.email }}",
                        "current_job_title": "={{ $json.current_job_title }}",
                        "organization_name": "={{ $json.organization }}",
                        "organization_website": "={{ $json.organization_website }}",
                        "organization_linkedin_url": "={{ $json.organization_linkedin_url }}"
                    },
                    "schema": [
                        {
                            "id": "email_address",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "email_address",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "first_name",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "first_name",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "last_name",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "last_name",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "headline",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "headline",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "linkedin_url",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "linkedin_url",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "organization_name",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "organization_name",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "organization_website",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "organization_website",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "organization_linkedin_url",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "organization_linkedin_url",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "current_job_title",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "current_job_title",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "country",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "country",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "email_status",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "email_status",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        },
                        {
                            "id": "city",
                            "type": "string",
                            "display": true,
                            "removed": false,
                            "readOnly": false,
                            "required": false,
                            "displayName": "city",
                            "defaultMatch": false,
                            "canBeUsedToMatch": true
                        }
                    ],
                    "mappingMode": "defineBelow",
                    "matchingColumns": [],
                    "attemptToConvertTypes": false,
                    "convertFieldsToString": false
                },
                "options": [],
                "operation": "create"
            },
            "credentials": {
                "airtableTokenApi": {
                    "id": "WKxw33bpSEDiQEaU",
                    "name": "Airtable Personal Access Token account"
                }
            },
            "typeVersion": 2.1
        },
        {
            "id": "ff009ef3-c7da-460a-80e5-ba1330631c00",
            "name": "Sticky Note1",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                -400,
                -280
            ],
            "parameters": {
                "color": 3,
                "width": 460,
                "height": 180,
                "content": "## 🚨 readMeFirst 🚨\nThis template is built by [Not Another Marketer](https:\/\/notanothermarketer.com)\n\nStep-by-step setup guide: https:\/\/notanothermarketer.gitbook.io\/\n\nAny questions? [Reach out on X](https:\/\/x.com\/notanothermrktr) "
            },
            "typeVersion": 1
        },
        {
            "id": "0915cea5-746a-4dde-9208-885e08644ae2",
            "name": "Filter leads without email",
            "type": "n8n-nodes-base.if",
            "position": [
                600,
                -80
            ],
            "parameters": {
                "options": [],
                "conditions": {
                    "options": {
                        "version": 2,
                        "leftValue": "",
                        "caseSensitive": true,
                        "typeValidation": "strict"
                    },
                    "combinator": "and",
                    "conditions": [
                        {
                            "id": "231ec40a-bd12-46e2-ab6b-a8c4d6728983",
                            "operator": {
                                "type": "string",
                                "operation": "exists",
                                "singleValue": true
                            },
                            "leftValue": "={{ $json.email }}",
                            "rightValue": ""
                        }
                    ]
                }
            },
            "typeVersion": 2.2
        }
    ],
    "active": false,
    "pinData": [],
    "settings": {
        "executionOrder": "v1"
    },
    "versionId": "f574ed33-bd0a-496b-865e-e6be2c1e3060",
    "connections": {
        "Edit Fields": {
            "main": [
                [
                    {
                        "node": "Save Leads in database",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Scrape Leads": {
            "main": [
                [
                    {
                        "node": "Filter leads without email",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Filter leads without email": {
            "main": [
                [
                    {
                        "node": "Edit Fields",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "When clicking ‘Test workflow’": {
            "main": [
                [
                    {
                        "node": "Scrape Leads",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        }
    }
}
                                

Workflows Similaires

Automatisation des Contacts B2B avec Enrichissement

Ce workflow n8n est conçu pour automatiser le traitement des demandes de contact B2B en filtrant les emails personnels,...

Automatisez la Promotion de Vos Vidéos YouTube sur X

Ce workflow vous permet d'automatiser la promotion de vos nouvelles vidéos YouTube sur X (anciennement Twitter) grâce ...

Automatisez vos emails de prospection avec n8n et HubSpot

Ce workflow puissant automatise l'envoi d'emails de prospection en utilisant n8n, Gmail et HubSpot. Chaque jour à 9 heu...