Automatisation des Contacts B2B avec Enrichissement

Ce workflow n8n est conçu pour automatiser le traitement des demandes de contact B2B en filtrant les emails personnels, en enrichissant les informations de contact grâce à Clearbit, et en envoyant des emails personnalisés via Gmail. Idéal pour les équipes marketing et commerciales, il permet d'optimiser la qualification des prospects et d'améliorer l'engagement client en fournissant des informations enrichies sur les contacts. Avec ce système automatisé, vous pouvez réduire le temps passé sur les tâches manuelles répétitives et vous concentrer sur l'engagement stratégique avec vos clients potentiels.

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📋 Automatisation des Contacts B2B avec Enrichissement

💡 Description

Ce workflow n8n est conçu pour automatiser le traitement des demandes de contact B2B en filtrant les emails personnels, en enrichissant les informations de contact grâce à Clearbit, et en envoyant des emails personnalisés via Gmail. Idéal pour les équipes marketing et commerciales, il permet d'optimiser la qualification des prospects et d'améliorer l'engagement client en fournissant des informations enrichies sur les contacts. Avec ce système automatisé, vous pouvez réduire le temps passé sur les tâches manuelles répétitives et vous concentrer sur l'engagement stratégique avec vos clients potentiels.

📈 Impact & ROI: Amélioration significative de la qualité des leads et gain de temps substantiel dans le processus de qualification, ce qui se traduit par une efficacité accrue des campagnes marketing et un retour sur investissement optimisé.

🚀 Fonctionnalités Clés

  • ✅ Filtrage automatique des emails personnels pour garantir une base de données professionnelle
  • ✅ Enrichissement des données contacts pour une connaissance approfondie de vos prospects
  • ✅ Envoi d'emails personnalisés pour renforcer l'engagement client
  • ✅ Décision conditionnelle automatisée basée sur les critères B2B

📊 Architecture Technique

13
Nodes
6
Connexions
3
Services

🔌 Services Intégrés

n8n Form TriggerClearbitGmail

🔧 Composition du Workflow

NodeTypeDescription
n8n Form TriggerformTriggerTraitement des données
ClearbitclearbitTraitement des données
Enrich CompanyclearbitTraitement des données
If B2B and > 499 employeesifCondition logique pour router le flux
Send EmailgmailTraitement des données
Sticky NotestickyNoteTraitement des données
Sticky Note1stickyNoteTraitement des données
Sticky Note2stickyNoteTraitement des données
Map email fieldsetTraitement des données
Sticky Note3stickyNoteTraitement des données
Sticky Note4stickyNoteTraitement des données
Submission does not match criteria, don't do anythingnoOpTraitement des données
Filter out personal emailsfilterTraitement des données

📖 Guide d'Implémentation

  1. Import du workflow: Téléchargez le fichier JSON et importez-le dans votre instance n8n
  2. Configuration des credentials: Configurez les accès pour chaque service utilisé
  3. Personnalisation: Adaptez les paramètres selon vos besoins spécifiques
  4. Test: Exécutez le workflow en mode test pour vérifier le bon fonctionnement
  5. Activation: Activez le workflow pour une exécution automatique

🏷️ Tags

AutomatisationEnrichissementEmailClearbitGmail

Structure JSON

Voir le code JSON complet
{
    "meta": {
        "instanceId": "257476b1ef58bf3cb6a46e65fac7ee34a53a5e1a8492d5c6e4da5f87c9b82833"
    },
    "nodes": [
        {
            "id": "fec9c13e-a734-4d36-9d2b-b039da167d54",
            "name": "n8n Form Trigger",
            "type": "n8n-nodes-base.formTrigger",
            "position": [
                1060,
                360
            ],
            "webhookId": "1ad4ce6c-f29a-4371-a5b9-a17ce7939280",
            "parameters": {
                "path": "1ad4ce6c-f29a-4371-a5b9-a17ce7939280",
                "options": [],
                "formTitle": "Contact us",
                "formFields": {
                    "values": [
                        {
                            "fieldType": "dropdown",
                            "fieldLabel": "What's your role?",
                            "fieldOptions": {
                                "values": [
                                    {
                                        "option": "Product"
                                    },
                                    {
                                        "option": "Sales"
                                    },
                                    {
                                        "option": "Marketing"
                                    },
                                    {
                                        "option": "Other"
                                    }
                                ]
                            },
                            "requiredField": true
                        },
                        {
                            "fieldLabel": "What's your business email?",
                            "requiredField": true
                        }
                    ]
                },
                "formDescription": "Thanks for showing interest in our product. We'll come back to you soon!"
            },
            "typeVersion": 2
        },
        {
            "id": "0bc7cbfd-efb6-43b4-a1e2-64ee28087afa",
            "name": "Clearbit",
            "type": "n8n-nodes-base.clearbit",
            "position": [
                1660,
                360
            ],
            "parameters": {
                "email": "={{ $json['What\\'s your business email?'] }}",
                "resource": "person",
                "additionalFields": []
            },
            "credentials": {
                "clearbitApi": {
                    "id": "cKDImrinp9tg0ZHW",
                    "name": "Clearbit account"
                }
            },
            "typeVersion": 1
        },
        {
            "id": "7b9263c0-cd18-4c47-aa9b-9263be33aaec",
            "name": "Enrich Company",
            "type": "n8n-nodes-base.clearbit",
            "position": [
                1880,
                360
            ],
            "parameters": {
                "domain": "={{ $json.employment.domain }}",
                "additionalFields": []
            },
            "credentials": {
                "clearbitApi": {
                    "id": "cKDImrinp9tg0ZHW",
                    "name": "Clearbit account"
                }
            },
            "typeVersion": 1
        },
        {
            "id": "57cef084-97d3-4beb-8ff0-0d72396f2ae5",
            "name": "If B2B and > 499 employees",
            "type": "n8n-nodes-base.if",
            "position": [
                2100,
                360
            ],
            "parameters": {
                "options": [],
                "conditions": {
                    "options": {
                        "leftValue": "",
                        "caseSensitive": true,
                        "typeValidation": "strict"
                    },
                    "combinator": "and",
                    "conditions": [
                        {
                            "id": "a2c9c524-e3dc-411b-ad11-4dcd0f288016",
                            "operator": {
                                "type": "boolean",
                                "operation": "true",
                                "singleValue": true
                            },
                            "leftValue": "={{ $json.tags.includes(\"B2B\") }}",
                            "rightValue": ""
                        },
                        {
                            "id": "facfad29-ba3e-4111-90e1-8edf67746803",
                            "operator": {
                                "type": "number",
                                "operation": "gt"
                            },
                            "leftValue": "={{ $json.metrics.employees }}",
                            "rightValue": 499
                        }
                    ]
                }
            },
            "typeVersion": 2
        },
        {
            "id": "9de60599-0401-441e-a5c5-bed097ac23f2",
            "name": "Send Email",
            "type": "n8n-nodes-base.gmail",
            "position": [
                2340,
                340
            ],
            "parameters": {
                "sendTo": "={{ $('Map email field').item.json.email }}",
                "message": "=Hi {{ $('Clearbit').item.json.name.givenName }},\n\nthanks so much for contacting us. We'll get back to your soon.\nBest\nYour Name",
                "options": [],
                "subject": "Thanks for contacting us",
                "emailType": "text"
            },
            "credentials": {
                "gmailOAuth2": {
                    "id": "3",
                    "name": "Gmail account"
                }
            },
            "typeVersion": 2.1
        },
        {
            "id": "9830deff-0611-4dae-bd4a-ff893caec257",
            "name": "Sticky Note",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                737.3351420060183,
                300
            ],
            "parameters": {
                "width": 272.6648579939821,
                "height": 228.48330548901615,
                "content": "### Setup\n1. Add the `Clearbit` and `Gmail` credentials\n2. Click on `Test Workflow`\n3. Enter your own email (which needs to be a business email to work) in the Form\n4. Check your email\n5. Once you're happy don't forget to activate this workflow"
            },
            "typeVersion": 1
        },
        {
            "id": "19780d88-b510-4390-a1af-5ee9f7ef042f",
            "name": "Sticky Note1",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                1840,
                300
            ],
            "parameters": {
                "color": 5,
                "width": 190,
                "height": 232,
                "content": "Change the conditions in this node to your needs"
            },
            "typeVersion": 1
        },
        {
            "id": "5343deb5-f60a-458a-bcda-b24c74812307",
            "name": "Sticky Note2",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                1020,
                300
            ],
            "parameters": {
                "color": 5,
                "width": 190,
                "height": 229.23497494011445,
                "content": "Replace this node with your form of choice"
            },
            "typeVersion": 1
        },
        {
            "id": "6c5e8306-a54f-49c3-b364-80e579162826",
            "name": "Map email field",
            "type": "n8n-nodes-base.set",
            "position": [
                1280,
                360
            ],
            "parameters": {
                "options": [],
                "assignments": {
                    "assignments": [
                        {
                            "id": "32d5ada7-5cc1-42ad-aad2-7f7f0fb93ace",
                            "name": "email",
                            "type": "string",
                            "value": "={{ $json['What\\'s your business email?'] }}"
                        }
                    ]
                }
            },
            "typeVersion": 3.3
        },
        {
            "id": "87e26cfb-1f20-4c2d-b298-bab7b75ef415",
            "name": "Sticky Note3",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                1240,
                282.46994988022897
            ],
            "parameters": {
                "color": 7,
                "width": 190,
                "height": 247.95993317363863,
                "content": "Make sure to map the email field of your form here when changing it"
            },
            "typeVersion": 1
        },
        {
            "id": "047e8c03-e2fe-4d4c-94af-99ddc28ac7ea",
            "name": "Sticky Note4",
            "type": "n8n-nodes-base.stickyNote",
            "position": [
                2300,
                280
            ],
            "parameters": {
                "color": 5,
                "width": 190,
                "height": 218,
                "content": "Adjust your message here"
            },
            "typeVersion": 1
        },
        {
            "id": "2da0e0a3-eb90-4514-a7dd-082a43c9871d",
            "name": "Submission does not match criteria, don't do anything",
            "type": "n8n-nodes-base.noOp",
            "position": [
                2340,
                580
            ],
            "parameters": [],
            "typeVersion": 1
        },
        {
            "id": "e9ef33e5-5a08-4fe3-9363-c0e537645147",
            "name": "Filter out personal emails",
            "type": "n8n-nodes-base.filter",
            "position": [
                1460,
                360
            ],
            "parameters": {
                "options": [],
                "conditions": {
                    "options": {
                        "leftValue": "",
                        "caseSensitive": true,
                        "typeValidation": "strict"
                    },
                    "combinator": "and",
                    "conditions": [
                        {
                            "id": "df6da257-7ec4-4433-9d29-2f12f6f11944",
                            "operator": {
                                "type": "string",
                                "operation": "notContains"
                            },
                            "leftValue": "={{ $json.email }}",
                            "rightValue": "@gmail.com"
                        },
                        {
                            "id": "6a66410c-a2e8-494b-b972-751116e49418",
                            "operator": {
                                "type": "string",
                                "operation": "notContains"
                            },
                            "leftValue": "={{ $json.email }}",
                            "rightValue": "@yahoo.com"
                        },
                        {
                            "id": "378fbe41-0e37-4756-93ca-bf81bfe8b258",
                            "operator": {
                                "type": "string",
                                "operation": "notContains"
                            },
                            "leftValue": "={{ $json.email }}",
                            "rightValue": "@outlook.com"
                        },
                        {
                            "id": "fd05b842-3c11-4e1a-9226-0b0fd359ccab",
                            "operator": {
                                "type": "string",
                                "operation": "notContains"
                            },
                            "leftValue": "={{ $json.email }}",
                            "rightValue": "@hotmail.com"
                        },
                        {
                            "id": "6040ea5d-3c15-4513-915b-47a55c24e8a7",
                            "operator": {
                                "type": "string",
                                "operation": "notContains"
                            },
                            "leftValue": "={{ $json.email }}",
                            "rightValue": "@icloud.com"
                        },
                        {
                            "id": "ce67ed8b-34f9-4ba2-83d4-cc04cea090bb",
                            "operator": {
                                "type": "string",
                                "operation": "notContains"
                            },
                            "leftValue": "={{ $json.email }}",
                            "rightValue": "@mail.com"
                        },
                        {
                            "id": "92c043ae-72de-41d8-887b-9e94755a9060",
                            "operator": {
                                "type": "string",
                                "operation": "notContains"
                            },
                            "leftValue": "={{ $json.email }}",
                            "rightValue": "@aol.com"
                        },
                        {
                            "id": "377bcc07-e5a1-4e3a-a4da-4446f316a0b2",
                            "operator": {
                                "type": "string",
                                "operation": "notContains"
                            },
                            "leftValue": "={{ $json.email }}",
                            "rightValue": "@zoho.com"
                        },
                        {
                            "id": "c09c7057-2833-4085-8cb9-d2f28d853724",
                            "operator": {
                                "type": "string",
                                "operation": "notContains"
                            },
                            "leftValue": "={{ $json.email }}",
                            "rightValue": "@gmx"
                        }
                    ]
                }
            },
            "typeVersion": 2
        }
    ],
    "pinData": {
        "Clearbit": [
            {
                "id": "f679f5ef-f7a0-4cb1-8790-fe663a0c092f",
                "bio": null,
                "geo": {
                    "lat": 53.5510846,
                    "lng": 9.9936819,
                    "city": "Hamburg",
                    "state": "Hamburg",
                    "country": "Germany",
                    "stateCode": "HH",
                    "countryCode": "DE"
                },
                "name": {
                    "fullName": "Niklas Hatje",
                    "givenName": "Niklas",
                    "familyName": "Hatje"
                },
                "site": null,
                "email": "niklas@n8n.io",
                "fuzzy": false,
                "avatar": null,
                "github": {
                    "id": null,
                    "blog": null,
                    "avatar": null,
                    "handle": null,
                    "company": null,
                    "followers": null,
                    "following": null
                },
                "twitter": {
                    "id": null,
                    "bio": null,
                    "site": null,
                    "avatar": null,
                    "handle": null,
                    "location": null,
                    "statuses": null,
                    "favorites": null,
                    "followers": null,
                    "following": null
                },
                "facebook": {
                    "handle": null
                },
                "gravatar": {
                    "urls": [],
                    "avatar": null,
                    "handle": null,
                    "avatars": []
                },
                "linkedin": {
                    "handle": "in\/niklashatje"
                },
                "location": "Hamburg, HH, DE",
                "timeZone": "Europe\/Berlin",
                "indexedAt": "2024-01-24T15:49:16.888Z",
                "utcOffset": 1,
                "employment": {
                    "name": "n8n",
                    "role": null,
                    "title": "Senior Produktmanager",
                    "domain": "n8n.io",
                    "subRole": null,
                    "seniority": "manager"
                },
                "googleplus": {
                    "handle": null
                },
                "emailProvider": false
            }
        ],
        "Enrich Company": [
            {
                "id": "546ba3f6-a6b7-41a1-aed8-4f9bba4119e8",
                "geo": {
                    "lat": 52.5297761,
                    "lng": 13.3892831,
                    "city": "Berlin",
                    "state": "Berlin",
                    "country": "Germany",
                    "stateCode": "BE",
                    "postalCode": "10115",
                    "streetName": "Borsigstraße",
                    "subPremise": null,
                    "countryCode": "DE",
                    "streetNumber": "27",
                    "streetAddress": "27 Borsigstraße"
                },
                "logo": "https:\/\/logo.clearbit.com\/n8n.io",
                "name": "n8n",
                "site": {
                    "phoneNumbers": [],
                    "emailAddresses": []
                },
                "tags": [
                    "Information Technology & Services",
                    "Computer Programming",
                    "Software",
                    "Professional Services",
                    "Computers",
                    "E-commerce",
                    "Technology",
                    "B2B",
                    "B2C",
                    "SAAS",
                    "Mobile"
                ],
                "tech": [
                    "mailgun",
                    "cloud_flare",
                    "workable",
                    "google_tag_manager",
                    "google_apps",
                    "typeform",
                    "google_analytics",
                    "facebook_advertiser",
                    "stripe"
                ],
                "type": "private",
                "phone": null,
                "domain": "n8n.io",
                "parent": {
                    "domain": null
                },
                "ticker": null,
                "metrics": {
                    "raised": 13500000,
                    "employees": 550,
                    "marketCap": null,
                    "alexaUsRank": null,
                    "trafficRank": "high",
                    "annualRevenue": null,
                    "fiscalYearEnd": null,
                    "employeesRange": "51-250",
                    "alexaGlobalRank": 61323,
                    "estimatedAnnualRevenue": "$10M-$50M"
                },
                "twitter": {
                    "id": "1068479892537384960",
                    "bio": "n8n is an extendable workflow automation tool which enables you to connect anything to everything via its open, fair-code model.",
                    "site": "https:\/\/t.co\/F1fzJ95bij",
                    "avatar": "https:\/\/pbs.twimg.com\/profile_images\/1536335358803251202\/-gASF0c6_normal.png",
                    "handle": "n8n_io",
                    "location": "Berlin, Germany",
                    "followers": 7238,
                    "following": 1
                },
                "category": {
                    "sector": "Information Technology",
                    "sicCode": "73",
                    "gicsCode": "45102010",
                    "industry": "Internet Software & Services",
                    "naicsCode": "54",
                    "sic4Codes": [
                        "7371"
                    ],
                    "naics6Codes": [
                        "541511"
                    ],
                    "subIndustry": "Internet Software & Services",
                    "industryGroup": "Software & Services",
                    "naics6Codes2022": [
                        "541511"
                    ]
                },
                "facebook": {
                    "likes": null,
                    "handle": null
                },
                "linkedin": {
                    "handle": "company\/n8n"
                },
                "location": "Borsigstraße 27, 10115 Berlin, Germany",
                "timeZone": "Europe\/Berlin",
                "indexedAt": "2024-02-08T21:30:12.524Z",
                "legalName": null,
                "utcOffset": 1,
                "crunchbase": {
                    "handle": null
                },
                "description": "n8n.io is a powerful workflow automation tool that enables you to connect anything to everything. It is a free and open-source tool that can be installed on-premises, downloaded as a desktop app, or used as a cloud service. With n8n, you can automate b...",
                "foundedYear": 2019,
                "identifiers": {
                    "usCIK": null,
                    "usEIN": null
                },
                "domainAliases": [
                    "n8n.cloud",
                    "n8n.com"
                ],
                "emailProvider": false,
                "techCategories": [
                    "email_delivery_service",
                    "dns",
                    "applicant_tracking_system",
                    "tag_management",
                    "productivity",
                    "form_builder",
                    "analytics",
                    "advertising",
                    "payment"
                ],
                "ultimateParent": {
                    "domain": null
                }
            }
        ],
        "n8n Form Trigger": [
            {
                "formMode": "test",
                "submittedAt": "2024-02-21T10:06:56.002Z",
                "What's your role?": "Product",
                "What's your business email?": "niklas@n8n.io"
            }
        ]
    },
    "connections": {
        "Clearbit": {
            "main": [
                [
                    {
                        "node": "Enrich Company",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Enrich Company": {
            "main": [
                [
                    {
                        "node": "If B2B and > 499 employees",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Map email field": {
            "main": [
                [
                    {
                        "node": "Filter out personal emails",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "n8n Form Trigger": {
            "main": [
                [
                    {
                        "node": "Map email field",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "Filter out personal emails": {
            "main": [
                [
                    {
                        "node": "Clearbit",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        },
        "If B2B and > 499 employees": {
            "main": [
                [
                    {
                        "node": "Send Email",
                        "type": "main",
                        "index": 0
                    }
                ],
                [
                    {
                        "node": "Submission does not match criteria, don't do anything",
                        "type": "main",
                        "index": 0
                    }
                ]
            ]
        }
    }
}
                                

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